Comprehensive business development
For team coaches and consultants
Recommendation: start with the core curriculum in the Intermediate program. It provides a framework for your business development strategy and creates space for you to really explore your own edges, your prospective client’s edges, and the complex labyrinth inside their organization.
How the intermediate program works
This comprehensive program is for coaches and consultants who have good practitioner skills and want to win more organization-level team coaching work. It’s spread over two months to enable independent action. Key outcomes:
- strategically position your work with potential clients
- find and contract valuable team coaching clients – going beyond workshops and training events
- work with them beyond quick fixes, enabling sustainable change to address their needs and winning repeat business
- generate exceptional value for yourself, your clients, and your clients’ clients.
Core curriculum
Each session is packed with live demos and skill building interactive practice on the real nuts and bolts of building your business through client relationships and value generation. Before each module, the highly experienced instructor, Mish Middelmann, will send you a clear, direct video keynote to watch. This will support your preparation and maximise our interactive time during actual sessions.
Outline of the four modules:
- Strategic positioning and edges to cross What makes your work really valuable to clients: the edges clients have to cross to hire a team coach. Expand your network of genuine relationships. Crossing your own edges to put yourself out there, beyond social media and packaged products.
- Deepening value conversations Building potential client relationships – value conversations and consultative selling. How your brand can back you up. What to do and say when potential clients ask for the quick fix or a package solution.
- Navigating complex organizations Feeling into the system beyond the parts you can talk to. Applying your deep systemic understanding to the sales process, knowing that large client organizations never reveal their whole selves to you. Smart, low cost pre-meeting research.
- From conversation to contract Structure: Proposals, pricing and marketing. Retention: what to measure and how to maintaining client relationships for long term value.
These are masterclasses where you address the inner and outer journey to successful team coaching business development.
Value proposition to you
If you have developed high value systemic team coaching skills and yet lack a full order book of long term real team coaching contracts, you are not alone. This course will guide, support and inspire you into true conversations about value leading to sustainable business development.
If you are accepted into this program you will get 8 hours of live interactive learning in a small group with Mish, plus one free advanced or specialist seminar within six months of your graduation.
What past participants say about the program
If you would like to get clarity on how to approach business development and the key elements involved, this course offers a valuable framework and allows for in-depth exchanges, while remaining manageable in terms of time and energy commitment.
Having the every two week cadence of accountability was helpful to get me out of feeling stuck and move into action towards getting new work.
It’s a refreshing and grounded take on business development for team coaches, practical without being formulaic. The program meets you where you are and helps you find your own authentic way of engaging clients, rather than handing you a script. Expect to be stretched in how you think about value, language, and relationship. You will also be supported in turning insight into action at a pace that’s sustainable.
Wider Value helped me cross the threshold from hesitation to action—I’m now moving forward with focus!
Book now
Apply now for a seat in the second global entry public opportunity to take these programs. They have been successfully run for more than 5 years in select private groups around the world: North America, Europe, Asia and Africa.
2026 dates: Intermediate
Let me know if you are interested in Asia-friendly timing in future
| Module | Date | Times |
|---|---|---|
| BD1 | January 12, 2026 | 11 am – 1 pm Eastern time | 17h00 – 19h00 CET |
| BD2 | January 26, 2026 | 11 am – 1 pm Eastern time | 17h00 – 19h00 CET |
| BD3 | February 9, 2026 | 11 am – 1 pm Eastern time | 17h00 – 19h00 CET |
| BD4 | February 23, 2026 | 11 am – 1 pm Eastern time | 17h00 – 19h00 CET |
Can’t make these dates? Subscribe here for future opportunities
Optional specialist modules
Launching soon:
- Coaching as a small business
- Internal selling – for internal coaches within organizations
- Working in the non-profit sector
- Startups, small and medium business clients
- Working with institutions
- What about productization and building a sales team?
Advanced seminars
The real gold in this program emerges amongst master practitioners sharing their learning and experiences, off the common base established in the core curriculum. Completing the Intermediate Program qualifies you for entry into Advanced Business Development Programs and Seminars
What participants say about advanced seminars
– Barbara Ormsby, Team Coach and Consultant, Austria, 2025
Excerpt from Wider Value advanced seminar on Presence during the team coaching sales process