Team coaches can learn a lot from the deep science of product development life cycles (PDLC). We can also adapt some lessons from processes developed to support productization, like identifying customer personas, mapping customer journeys and paying attention to every moment of the customer experience (CX). What makes selling team coaching and consulting so different to conventional products Our customer numbers are relatively small - we sell few, high value services rather than many widgets, [...]

Coming soon on Wider Value: Team Coaching BD Clinic 1: Wed February 11 - next date April 8 Group supervision on your team coaching process. Get expert help and navigate past your blind spots. Where are you stuck? Where do you want/need to move up a level? Bring your case to a group supervision session for detailed personal attention, while keeping client details confidential. Details and booking for BD supervision session Social media [...]

To be effective in selling team coaching into organizations, we have to be able to navigate power differences. It's a pre-requisite to building genuine partnerships with clients. Yet differences in rank and power often feel cast in stone. If you don't have a clear, strong voice then you can't get an audience at high levels in the client organization, amongst decision makers. In the seminar on February 4th, we will explore advanced skills for team coaches [...]

How or when do you as a coach meet your Black Friday? This is about finding the breakeven point for your coaching - and then going well beyond breakeven. It's important to evaluate even-handedly both the costs, and the benefits, for you to operate as a professional coach. How do you assess when and how the benefits you gain from coaching outweigh the costs of providing the service? Retailers – and many consumers – celebrate [...]

Coaching promises human beings self-driven pathways to greater success and satisfaction. But automation of coaching delivery is set to take an increasing share of the market from human coaches. This is happening both at the platform level and within the actual interactive coaching experience. The 2025 ICF Global Coaching Study launched today makes sobering reading for business-oriented coaches. According to the ICF's cover note to members, Nearly half of coaches worldwide (47%) use digital coaching platforms, [...]

People buy from people. No matter how strong your strategic value proposition, key buying decisions are still powerfully affected by personal relationships. You can contribute to these relationships by being conscious and intentional about the way you show up, energetically and somatically. Three important factors are your intent, systemic impact and the implicit invitation you carry with you. Intention in team coaching and consulting sales presence Only you can shape your intent. By "intent" I [...]

Team coaching is a specialized niche within the broader range of coaching services. It takes an extra investment, both in practitioner skills and for the client to commit a whole team's time and energy. The current niche position of team coaching is part of what makes it valuable - and it also makes it less obvious to potential clients. To craft and sign transformative team coaching contracts requires substantial business development skills, and it can't [...]

Conversations about wider value for your client's business. These conversations, and the relationships that enable them, are the gateway to advanced team coaching business development. This is particularly relevant as AI swallows up intermediate-value coaching and consulting opportunities that can be sold as standard packages. Selling something standardized has several pre-requisites. Of particular concern to us: customers need to understand the category of item you are selling, there need to be ways you can deliver [...]