Wider Value
Where coaches and consultants come to up our game, enabling our clients to generate maximum value
Creating Value
for clients and their ecosystems
What truly makes our services valuable as systemic team coaches, is the way we enable our clients to leverage the people dimension of their business. You are in the right place if you realize this requires deeper conversations about value than product-led marketing can offer. Beyond the noise of social media. Beyond the quick fix of automated campaigns.
Your relationship systems skills put you in the perfect place to connect with your clients through networks of real relationship (not just likes on social media)
Masterclasses
in intelligent systemic business development
We’re building a new industry as systemic team coaches and consultants. It’s time to leverage all we know about human systems to drive not just our work as practitioners, but also our business development.
Launching advanced business development masterclasses
The Core program is a comprehensive program for trained team coaches to build their businesses, and for team coaches to pivot their existing businesses. We put the systemic team coaching heart back into B2B sales. Our Wider Value Core Program is now approved by the International Coach Federation (ICF) for 4 CCE hours (continuing coach education), and the remainder as Resource Development hours.
The advanced program and seminars provide ongoing support and learning for core program graduates and other team coaches who are already selling a lot of team coaching and want to raise their business to a higher level.
This website is all about services to coaches. Please see Enterprisecoach for my services to business leaders and organizations
Key Elements
Join the Wider Value Masterclass program to take your systems coaching skills to clients around the world
Getting over your own barriers to selling
Widen your network & talk to the right people
Shifting the conversation from product features to customer needs
Measurable milestones in your business development
Insatiable curiosity about the entire client ecosystem
Relentless focus on customer value
What we are learning in Wider Value seminars and electives
Selling complex services: what we can learn from large-scale product development processes
Team coaches can learn a lot from the deep science of product development life cycles (PDLC). We can also adapt some lessons from processes developed to support productization, like identifying customer personas, mapping customer journeys and paying attention to every moment of the [...]
February/March Wider Value events
Coming soon on Wider Value: Team Coaching BD Clinic 1: Wed February 11 - next date April 8 Group supervision on your team coaching process. Get expert help and navigate past your blind spots. Where are you stuck? Where do you want/need to [...]
Navigating power differences during B2B sales
To be effective in selling team coaching into organizations, we have to be able to navigate power differences. It's a pre-requisite to building genuine partnerships with clients. Yet differences in rank and power often feel cast in stone. If you don't have a clear, [...]
Coaches reaching breakeven
How or when do you as a coach meet your Black Friday? This is about finding the breakeven point for your coaching - and then going well beyond breakeven. It's important to evaluate even-handedly both the costs, and the benefits, for you to [...]
Coach share of coaching revenue to decline
Coaching promises human beings self-driven pathways to greater success and satisfaction. But automation of coaching delivery is set to take an increasing share of the market from human coaches. This is happening both at the platform level and within the actual interactive coaching experience. [...]
The three i’s of team coaching and consulting sales presence
People buy from people. No matter how strong your strategic value proposition, key buying decisions are still powerfully affected by personal relationships. You can contribute to these relationships by being conscious and intentional about the way you show up, energetically and somatically. Three [...]
… and supporting your professional development
In addition to winning wonderful clients, it’s important for you to resource yourself as a practitioner. For more than ten years I have benefitted from receiving what’s known as coaching supervision, and since 2023 I can also offer deep reflective supervision to you.
My approach is broad and open and driven by your agenda. My style is infused with systemic awareness at all levels: within yourself as a system, within your client as a system, and the broader ecosystem including their clients and stakeholders. At all times I will invite you back to explore what will resource you, and how your practice will enable your clients to generate value.
From 2026 onwards, my supervision offering has expanded to address either or both of the following: