Comprehensive business development

This comprehensive program is for coaches and consultants who have good practitioner skills and want to win more organization-level team coaching work. It’s spread over ten weeks to enable independent action. Key outcomes:

• strategically position your work with potential clients
• find and contract valuable team coaching clients – going beyond workshops and training events
• work with them beyond quick fixes, enabling sustainable change to address their needs and winning repeat business
• generate exceptional value for yourself, your clients, and your clients’ clients.

Core curriculum

Each session is packed with live demos and skill building interactive practice on the real nuts and bolts of building your business through client relationships and value generation. Supporting structures are provided. Before each module, the highly experienced instructor, Mish Middelmann, will send you a clear, direct video keynote to watch. This will support your preparation and maximise our interactive time during actual sessions.

Outline of the five modules:

1. Strategic positioning and edges to cross What makes your work really valuable to clients: the edges clients have to cross to hire a team coach, and how your team coaching competencies support the sales process. Expand your network of genuine relationships. Crossing your own edges to put yourself out there, beyond social media and packaged products.
2. The Wider Value framework for team coaching sales A clear structure to guide you through the journey of B2B relationship-based consultative selling, enabling you to win high-value, high-impact contracts.
3. Deepening value conversations Building potential client relationships – value conversations and consultative selling. How your team coaching competencies and your brand can back you up. What to do and say when potential clients ask for the quick fix or a package solution.
4. Navigating complex organizations Feeling into the system beyond the parts you can talk to. Applying your deep systemic understanding to the sales process, knowing that large client organizations never reveal their whole selves to you. Smart, low cost pre-meeting research.
5. From conversation to contract Structure: Proposals, pricing and marketing. Retention: what to measure and how to maintain client relationships and agreements for long term value.

Specialized elective options

The above core curriculum is comprehensive – and you might like a deeper dive into some areas. For this purpose, additional elective modules are offered at one-third off their standalone price if you bundle them with your program registration. Participants on the Core program are also eligible for confidential individual and/or group supervision on specific business development cases with Mish

Core and elective modules are masterclasses where you address the inner and outer journey to successful team coaching business development.

Value proposition to you

If you have developed high value systemic team coaching skills and yet lack a full order book of long term real team coaching contracts, you are not alone. This course will guide, support and inspire you into true conversations about value leading to sustainable business development.

If you are accepted into this program you will get 10 hours of live interactive learning in a small group with Mish, plus one free advanced seminar within six months of your graduation, and discounted access to elective modules.

What past participants say about the program