Team coaching is a specialized niche within the broader range of coaching services. It takes an extra investment, both in practitioner skills and for the client to commit a whole team's time and energy. The current niche position of team coaching is part of what makes it valuable - and it also makes it less obvious to potential clients. To craft and sign transformative team coaching contracts requires substantial business development skills, and it can't be automated. There is no [...]

Conversations about wider value for your client's business. These conversations, and the relationships that enable them, are the gateway to advanced team coaching business development. This is particularly relevant as AI swallows up intermediate-value coaching and consulting opportunities that can be sold as standard packages. Selling something standardized has several pre-requisites. Of particular concern to us: customers need to understand the category of item you are selling, there need to be ways you can deliver a cost advantage, and volume [...]