Mish Middelmann

I’ve sat on both sides of the buy/sell table. I know from experience that honest, skillful selling can truly serve the entire ecosystem in which it operates. And I deeply believe that a coaching approach unlocks wider value for leaders and leadership teams. Relationship systems skills are crucial to both selling and delivering this value.

Experience highlights

Both buyers and sellers of professional coaching and consulting services tend to get sucked into narrow definitions of value.

• Fix this problem urgently
• Improve profits before quarter-end
• Cut costs on HR

Yet top leaders actually seek long term strategies to maximise value sustainably, and for many businesses the path to sustainable value includes achieving results through people. These are the clients I believe we team coaches need to engage with and serve.

So business development must focus on what creates wider value, particular through the people dimension of the business or not-for-profit organization. Our business development work is nothing like snake oil sales. It is about engaging in conversations about value, and double-clicking on aspects of value creation that depend on people functioning together at their best.

Launching advanced business development masterclasses

Starting September- get the details and register now for special introductory offers