How the advanced seminars work
You are a seasoned team coach. You know you can add value to organizations at a systemic level. Yet you have capacity for more advanced systemic team coaching if only you could win the right customers.
I’ve been selling, project managing and delivering leadership team coaching for systemic change in large organizations worldwide for ten years. Prior to that I was the founding CEO of a successful tech business which I sold in tranches between 2007 and 2009. I have lots of experience both entering completely new markets, and thriving in areas where I am well known.
Let’s create a generative space for “co-opetition” and advanced business development amongst advanced systemic practitioners. Starting in 2025, I will be convening advanced seminars where team coaches ignite and inspire each other into action, as well as benefiting from my experience and insights into both business and systemic team coaching. I’m also offering an intermediate program for those who need a more comprehensive foundation in business development beyond the basics.
The whole industry of team coaching, particularly with a systemic lens, remains in its global infancy. Many coaches have edges about engaging with top business leaders. But working through automated sales platforms, and/or selling only to operational leaders and HR departments limits our growth and impact.
I’m inviting you to participate and help generate wider value for yourself, your clients and the ecosystems you both serve. To enter, I am asking two things from you:
- Bring substantial real-world organizational team coaching experience, and
- Pay 25 US dollars (introductory rate) to participate and make the preparation and organizing worth my while.
Topics in 2025:
- Unfolding the strategic value of team coaching for your clients’ business
- Working with the black box: the people you can talk with are tiny windows into a vast client system. Remaining effective even though you can’t see or address the whole system directly
- Turning the conversation from a focus on what you offer to what the client needs
- Lisa’s Law of marketing energy flows
Typical seminar components
In 90 minutes we will make our time together valuable by the following:
- Lively, punchy keynote from Mish
- Engaging interactively – this will not be just a download
- Small group and plenary conversation and reflection
- Actionable insights and commitments to build your business
More about September 16 seminar
We’re going to focus on building strategic partnerships with clients to create wider value. This is not easy: that’s why it’s an advanced business development seminar. It’s for team coaches who already have advanced skills and have sold and delivered team coaching in organizations – and want to raise their game.
Register now to get a seat
Please register below – seats are limitedWho else should be there?
- Please invite other seasoned practitioners seeking to elevate their business development
- These sessions are for people who have already sold and delivered substantial team coaching programs and want to raise their game even further. If you don’t have enough experience to join these advanced seminars yet, consider taking the Intermediate Business Development Program
- We will include business development for corporate and non-profit organizations, and for both internal and external coaches and consultants
How the intermediate program works
This comprehensive program is for coaches and consultants who have the practitioner skills but not enough organization-level team coaching and consulting work. Spread over two months to enable independent action, the intermediate BD program will help you over the edge to:
- find and contract valuable team coaching clients
- work with them beyond quick fixes, enabling sustainable change to address their needs
- generate exceptional value for yourself, your clients, and your clients’ clients.
The core curriculum consists of four intensive live interactive masterclasses, spread over eight weeks, plus your own one-on-one session with the highly experienced instructor, Mish Middelmann. There will be practical business development work for you to do between classes – supporting you to build your business as the course unfolds.
Value proposition to you
If you have developed high value systemic team coaching skills and yet lack a full order book of long term real team coaching contracts, you are not alone. This course will guide, support and inspire you into true conversations about value leading to sustainable business development.
Special introductory rate of US$395 gets you 8 hours of live interactive learning in a small group with Mish, plus one free advanced seminar within six months of your graduation.
Core curriculum
Four two-hour masterclasses to address the inner and outer journey to successful team coaching business development
- Strategic positioning and BD1: Beyond social media and packaged products. You and your circles – expanding your network, crossing edges. Telling people about your work.
- BD2: Building potential client relationships – value conversations and consultative selling. What to do and say when potential clients ask for the quick fix or a package solution.
- BD3: Feeling into the system beyond the parts you can talk to. Applying your deep systemic understanding to the sales process, knowing that large client organizations never reveal their whole selves to you.
- BD4: Structure: Proposals, pricing and marketing. Retention: Maintaining client relationships – long term value
Optional modules
- Internal selling – for internal coaches within organizations
- Working in the non-profit sector
- Working with government institutions
Advanced seminars
The real gold in this program emerges amongst master practitioners sharing their learning and experiences, off the common base established in the core curriculum. Completing the Intermediate Program qualifies you for entry into Advanced Business Development Seminars
Register now
Sign up now for the first global entry public opportunity to take these programs. They have been successfully run for more than 5 years in select private groups around the world: North America, Europe, Asia and Africa
2025 dates: Advanced
| Seminar | Date | Time |
|---|---|---|
| Strategy partnership | Tuesday, September 16, 2025 | 10:30 am Eastern time | 16h30 CET/CAT (90 min) |
2025 dates: Intermediate
| Module | Date | Times |
|---|---|---|
| BD1 | September 22, 2025 | 11 am – 1 pm Eastern time | 17h00 – 19h00 CET |
| BD2 | October 6, 2025 | 11 am – 1 pm Eastern time | 17h00 – 19h00 CET |
| BD3 | October 20, 2025 | 11 am – 1 pm Eastern time | 17h00 – 19h00 CET |
| BD4 | November 3, 2025 | 11 am – 1 pm Eastern time | 17h00 – 19h00 CET |